Friday, 02 May 2025 12:30

Press Release – Fine imposed on an undertaking active in the market of ready-to-eat cereal, following a Decision adopted under the Settlement Procedure

Subject: Decision imposing a fine on an undertaking active in the market of ready-to-eat cereal following a Decision adopted under the Settlement Procedure

By Decision no 878/2025, adopted in the context of the Settlement Procedure laid down in Article 29A of Law 3959/2011 and according to Decision no 790/2022, the Hellenic Competition Commission (HCC) accepted the settlement proposal submitted by the company “ATLANTA SA’’ and imposed a reduced fine amounting to 127.314 euros for the infringement of Articles 1 of Law 3959/2011 and 101 TFEU.

The case  concerned the market of ready-to-eat cereal. ‘’ATLANTA’’, for which sufficient evidence was collected allowing to establish an infringement of Article 1 of Greek Law 3959/2011 and 101 TFEU in the context of a vertical agreement submitted a request to be placed in a Settlement Procedure, in accordance with para. 16 of HCC Decision No. 790/2022.

Τhe evidence available demonstrates that the above mentioned undertaking infringed Articles 1 of Law 3959/2011 and 101 TFEU by engaging in the practice of resale price maintenance to which retail stores / supermarkets complied at a significant degree. The ensuing infringement of Αrticles 1(1) of Greek Law 3959/2011 and 101(1) TFEU lasted from 09.03.2021 to 31.08.2021. Furthermore, it is noted that such vertical agreements constitute by object restrictions of competition.

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