By its Decision adopted on the 8th of February 2023, the Hellenic CompetitionCommission launched a mapping study on the conditions of competition in theproduct markets for: (a) laundry detergents, (b) fresh whole milk, (c) baby milk, (d) cheese and (e) cow yoghurt.

Market mapping, introduced by the provisions of Law 4886/2022 (article 14(2) subpar. s), is a new tool aimed at assisting, where required, the HCC in effectivelyexercising its powers and allowing it to study the competitive conditions in any market or sector of the economy.

A market mapping is immediately initiated upon Decision by the HCC and is conducted by the Directorate General for Competition (DGC) in cooperation, wherenecessary, with academic experts and the team of the HCC’s Chief Technology Officer.

The purpose of the market mapping with regard to the above products is to extend the HCC’s investigation launched into a number of products by the sector inquiry intobasic consumer goods and the relevant final report published in March 2021, also following the creation of the HCC’s Consumer Goods Task Force, taking into account the latest developments in the market due to the significant price increases in certain product categories, changes in consumer habits and measures adopted by the State.